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The
“Power Profile” that emerges shows graphically the type of Leadership style.
Here is a sample.

Primal Leadership has a direct link
with our animal side, the most basic instincts of survival, sex, reproduction,
food, defense and attack, which require strength and fighting.
The external signs of this leadership
attitude are everywhere and depict a historic stage of humanity where the animal
side of humans is still the grounding force of external communication acts, even
in the business environment, despite any tie or effort to acquire a higher
status as “enlighted” species.
This can be the observed clearly in
how western sports (as Soccer or Football, Volley or Basket) still contain a
very high dose of combat and aggressiveness. Even more, combat sports, as seen
in western MMA (Mixed Martial Arts) adopt a “Primal Style” of Martial Arts:
external signs are filled with strong bodies, tattoos, and muscularity,
behaviors as confrontation, aggression, and visually, lots of blood. For those
who adopt this view, if there is not enough blood, the fight has not been good
enough. Instead of showing the deep respect of the adversary in the pre-match
confrontation, athletes are expected to practice “trash talk”, offend each
other, show disrespect, and “fire up” the atmosphere, very likely to enhance
viewer’s smell for blood. Everything is loud, from the music to the public
screaming and the level of aggressiveness.
This is a completely different way of
interpreting the meaning of the word “Martial Art” if we confront it with
oriental cultures and practices, such as in Karate, Judo, Aikido, Wushu,
Taekwondo, and many others, where the “Signs” use are much more clean, minimal,
there is no unneeded aggressiveness whatsoever except for the focused action,
participants are expected to behave with great composure and respect, atmosphere
is permeated by mystical forces, deep inner strength, search for spirituality,
no need for excessive external strengths display. The emphasis is on the search
for inner energy (the “Chi”, “Ki” “Qi”) that needs no external demonstration,
even when Martial Arts (as for Samurai or Ninja warriors) became a matter of
life and death.
The same distinction holds true for
Leadership Style. We can have an “externally powerful” Rambo-like leadership
style, based on show of power, aggressiveness, status symbols like huge cars,
building, private airplanes, behaviors of “boldness” and power, or a “Chi-based”
style of leadership emphasizing inner strengths, based on remaining humble and
internally powerful without any need to “overshow”.
These two distinct styles can be
analyzed deeply by means of Denotative Analysis (what external and perceivable
signs and behaviors leaders use) and Connotation Analysis (what meaning are
conveyed by specific signs and behaviors). So, the Tao symbol becomes not only a
graphical display, but the symbol of an entire worldview of the search for
harmony and inner energies. And on the contrary, a “Death Skull” symbol becomes
the sign of bravery, the lack of fear and love for fight. A storm can be used to
visually “suck” the meanings associated to rapidity, flash action, power and
devastating energies.

The choice of any symbol will denote
not only a graphical choice, but the appreciation or belonging of the individual
to an entire world-view.
Semiotics is not just visual, it is
poli-sensorial. The way you shake hands can convey meanings (gentle, strong, or
agitated), what you eat and the way you eat it, even the way you walk and your
posture.
The same holds true for the choice of
a manger of a specific dress-code, the verbal and nonverbal signs used, the
perfume he/she will use, the place where he/she will want to set the next
meeting or the painting on the walls.
The following figure shows another set
of images that convey entire “worlds of meaning” in every single image. What is
important, is to understand that the understanding of symbols is not
“automatic”, they depend on the culture, on interpretation, on the understanding
of what “layers of meaning” are behind any sign.

Further Key Concepts of the book by Trevisani,
Daniele (2015). Semiotics for Leaders. The Exa-Leadership Model for
Leadership and Human Potential Development, Medialab Research Publishing,
Ferrara. ISBN: 978-1-329-59007-6.
Amazon link to the book
• Home • • Semiotics as The Science of Leaders • • Leadership Power Profiles and Signs • • Exa-Leadership Specific Profiles • • Bioenergetic Primal Leaders • • Psychoenergetic & Psychological Leaders • • Micro Leaders • • Macro Leaders • • Project Leaders • • Spiritual Leaders • • Fully Empowered Leaders • • 6 Levels Model of Personal Develoment •
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Daniele Trevisani & Medialab Research
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