Studio Trevisani Formazione Aziendale

Consulenti Aziendali, Formazione Personalizzata, Coaching & Counseling


Master in Coaching & Counseling

Professionista Accreditato Sicool per il Counseling e AIF Associazione Italiana Formatori

Courses in Milan Italy
Special Training Programs
Experiential Special Training

Profile in English

Studio Trevisani Communication Research, Consulting and Human Resources Training

  • High level expertise in Business Training, Coaching, Research in Communication, Human Resources Training, Human Potential and Organizational Development.

Profile of Dr. Daniele Trevisani, Senior Trainer & Head of Coaching Projects, Consultant & Research

Dr. Daniele Trevisani Italian Training Consultant, Specialist in Training in Italy and EuropeDaniele Trevisani, Italian Training, Coaching, Consulting, Speaker, leading author in Italy

Writer, Researcher, Consultant on Strategy and HR Development for Organizations and Firms, Trainer and Consultant of World Class Athletes and Business Leaders, and powerful Keynote Speaker.

                    As researcher, he received the Fulbright Award for Communication Research from the Fulbright Commission (USA Government, in 1990) for his research on effective communication and communication across cultural barriers.

                    In sports he obtained 3 Black Belts in 3 different  Martial Arts, becoming nowadays one of the most known Coach and Mental Trainer of World Athletes, Coach and Trainer for Army Special Forces, Kickboxing and MMA Champions.

                    In Management Training and Business Coaching, he helps Organizations, Firms, Business Leaders and Managers in developing Leadership Programs, Effective Communication Programs, and works as Trainer, Consultant and Personal Coach.

Dan is also writer of 8 books on psychology and Human Factor, and personal trainer of Managers and leading organizations, including NATO and the United Nations. He also serves as coach for mental training in several professional sports teams and leadership trainer in over 200 companies.

•             Main Italian Website:

•             Main English website

Daniele Trevisani is an Italian pioneer in advanced communication science, and a multidisciplinary researcher in human performance and human potential.

Details of Books written by Dr. Daniele Trevisani


Volume "Competitività Aziendale, Personale, Organizzativa: Strumenti di sviluppo e creazione del valore" 




Volume Psicologia di Marketing e Comunicazione: Pulsioni d'acquisto, leve persuasive, nuove strategie di comunicazione e management

Volume "Comportamento d'Acquisto e Comunicazione Strategica: Dall'analisi del Consumer Behavior alla progettazione comunicativa"

Corporate, Personal and Organizational Competitiveness

Tools for the Development and Creation of Value. Franco Angeli Publisher, Milan, 2000.

Marketing & Communication Psychology

Buyer's Drives, Persuasion Tools, New Strategies for Communication and Management. Franco Angeli Publisher, Milan, 2001

Buying Behavior & Strategic Communication

From the Analysis of Consumer Behavior to Communication Management. Franco Angeli Publisher, Milan, 2003

Volume "Negoziazione Interculturale: Comunicazione oltre le barriere culturali. Dalle relazioni interne sino alle trattative internazionali"


Link ai contenuti del volume Regie di Cambiamento. Approcci integrati alle risorse umane, allo sviluppo personale e organizzativo, e al coaching

copertina Il Potenziale Umano

Intercultural Negotiation: Communication beyond cultural barriers

From internal relations to international negotiations. Franco Angeli Publisher, Milan. 2005.

The Direction of Change

Integrated approaches in Human Resources, Organizational Development and Coaching. Franco Angeli Publisher, Milan. 2007.

Human Potential

Methods for training, coaching and performance development. Franco Angeli Publisher, Milan. 2009.

Strategic Selling - Psicologia e comunicazione per la vendita, tecniche di vendita consulenziale, negoziazioni complesse e vendite complesse 

copertina Personal Energy 2.png

Strategic Selling

Psychology and Communication in Consultative Selling and Complex Sales. Franco Angeli Publisher, Milan. 2011.

Personal Energy

Franco Angeli Publisher, Milan, 2013.

Special Forces and Special Teams

Leadership and Communication for high-performance teams

2015, in publication

 (for other books in progress: information provided by personal contact only)

Working with International Clients, he has also provided Lectures and Analysis to the United Nations, Nato, Siemens, Barilla, Ferrari, and more than 200 Large, Small and Medium Sized Companies. He is also Coach and Mental Trainer for Sports Teams, and Martial Arts Champions, including 5 Italian Champions, 1 Intercontinental Champion, and 4 World Champions in Kickboxing and MMA.

Dan provides freelance coaching, training and consulting to selected Business Clients, Sports Teams, including Companies, Organizations, Universities, and Individuals.

He is among the top-rated European  consultants, writer of best sellers in Management, Communication Human Potential & psychology

Integrating Business Training with Sports Experience

                    Daniele Trevisani is a Martial Arts Master and Founder of the Daoshi Bushido System, active both in the training of professional Fighters and in Outdoor Methods for Management Training based on Martial Arts. Dr. Trevisani holds 3 Black Belts in 3 different styles: Taekwondo (agonistic full-contact US style), Kickboxing, and Daoshi (MMA Style). He is also Sensei (highest level ranking) in DaoShi and Master in Muay Thai.

                    Daniele has over 24 years of experience in individual and team-coaching, including Volleyball (Coach of he International Fulbright Volley Team of the American University of Washington DC in 1990), Fitness, Boxe and Martial Arts.

The Holistic-Pragmatic Approach: Methodology & Goals

·                    Coaching Personal Development

·                    Communication Research

·                    Organizational Development

·                    Training and coaching methods

·                    Human Potential Research

·                    Business Development

·                    Internal Communication

·                    Human Resources Development

·                    Team Building

·                    Personal Coaching

·                    Group Coaching

·                    High Performance Teams

·                    Peak Condition

 The holistic-pragmatic methodology requires the constant exploration of a several and apparently unrelated fields of human knowledge and includes traditional fields as


                    Greek and Latin Rhetoric,

                    new research frontiers on Mental Energy and Bioenergetics,

                    Cognitive Sciences and Neuroscience

                    Intercultural Communication -

A  unique focus: exploring new ways to achieve change, lasting performance, goals and wellness for personal and organizational objectives.

Research and training requires a strong commitment, and cross-disciplinary efforts for breaking barriers between disciplines - from Sport & Performance Science to Humanistic Psychology, from Economics and Statistics to Anthropology, from Andragogy to Personal Therapy, from Marketing to Human Resources Management, Drama and Cognitive Sciences - wherever a source of inspiration and useful tools can be found, without limits

The hard work of exploring frontiers in communication and management, personal growth and human potential, arises from the motivational drive of:

                    contributing with new theories and methodologies in communication science, and

                    create new tools for the wellness and efficacy of individuals and organizations that strive to achieve their goals.

Special Training Programs in Sports Training and Extreme Environments

                    Training for Martial Arts Athletes (biomechanical conditioning and Mental Training)

                    Training for Extreme Sports (biomechanical conditioning and Mental Training)

                    Training for Fighting Sports (biomechanical conditioning and Mental Training)

                    Mental Training and Micro-Skills Training for Sports (e.g. Soccer Teams, Volleyball Teams, and other sport)

                    Training for Security Professionals in extreme environments (biomechanical conditioning and Mental Training)

                    DaoShi® Martial System

Double Focus on content and on delivery methods (active training, active consulting)

To create change it is necessary to act both on the content (the aim and goals to be achieved) and on the process that is used to create change. In the training and consulting method created by Daniele Trevisani, the focus on the process is a priority, without attention to the process of change itself, no goal can be achieved.

                    The active training methods used for bringing customers the most advanced and revolutionary perspectives are also part of the research effort.

                    Using active training techniques means to use cross-disciplinary integration and create growth experiences rather than delivering lectures.

                    The Action Line Management coaching and training methods are based on the goal of delivering the models and materials in such a way that participants can “feel” and “live” an experience of growth and change, rather than "attending a course", "receiving suggestions", or being merely exposed to theories and principles. The mere exposure to contents of suggestions does not produce any lasting change.

The keywords that qualify Dr. Daniele Trevisani              

                    European  top authors of innovation in holistic consulting methodology

                    best European  consultants in communication

                    best European  consultants in marketing

                    best European  consultants in leadership

                    best European  consultants in Human Potential, Team Coaching, Team Building

                    best European  consultants in management

                    best European  consultants in coaching, personal Coaching, Business Coaching

                    best European  consultants in sales and Strategic Selling

                    best European  consultants in negotiation and Intercultural Negotiation

                    best European  consultants in human resources based on Humanistic Methodology

Training Services based on the Latin-Training-System approach:

                    European  most active authors of innovation in holistic-training and active-training methodology

                    best European  trainers in communication, communication Psychology and Communication Models

                    best European  trainers in marketing Psychology

                    best European  trainers in leadership and Organizational Development

                    best European  trainers in management

                    best European  trainers in coaching and Coaching methods, Train-the-Trainers Services and Train-the-trainers for intercultural Environment (with specific experience in Army training)

                    best European  trainers in sales and strategic Selling

                    best European  trainers in negotiation and intercultural Negotiation

                    best European  trainers in human resources methods based on Humanistic Approaches

                    best European  trainers in human Potential, authors of the Human Potential Modeling (Hpm) Method

                    best European  consultants in intercultural communication

                    best European  consultants in intercultural negotiation

Other Experience

                    Daniele Trevisani holds 3 Black Belts in 3 different styles: Taekwondo (agonistic full-contact US style), Kickboxing, and DaoShi. He is also Sensei (highest level ranking) in DaoShi and Master in Muay Thai.

                    Daniele has over 24 years of experience in individual and team-coaching, including Volleyball (Coach of he International Fulbright Volley Team of the American University of Washington DC in 1990), Fitness, Boxe and Martial Arts.

Special Training Areas

·                    Intercultural Communication

·                    Intercultural Negotiation

·                    Communication Skills Training

·                    Phenomenology of Communication (analysis of communication from a holistic standpoint)

·                    Key Leader Engagement

·                    Local Leader Engagement

·                    Interpersonal Communication

·                    Advanced Listening Skills

·                    Effective Intercultural Public Speaking

·                    Preparation of complex Role-Playing

·                    Train-the-trainers courses in Intercultural Communication and Negotiation

·                    Observation Skills - Enhanced Perception Skills

·                    Communications in Crisis Management

·                    Team Communications: Coordination, Information Flows and Cooperation

·                    Leadership and Communication

·                    Mental Training for Communication and Relationship Tasks


Studio Trevisani Communication Research is located in Ferrara (northern Italy, near Milan, Venice, Bologna and Florence), close to the most important European  Business Firms. dr. Daniele Trevisani is widely known in the industry as one of the most qualified training consultants in Italy

Training Consultants in Italy - Italian Human Resources ConsultantsEuropean Communication Consultants - Training & Consulting Firms in ItalyEuropean Human Resources ConsultantsCommunication ConsultingCommunication ResearchSales Training

European Communication Consultants Mission and Areas of Intervention in Training, Consulting and Research: To help clients achieve life and business goals, using a wide variety of consulting and training tools, with a cross-disciplinary, holistic and pragmatic approach. Studio Trevisani has the mission of creating research-based consulting and training tools not available by any other consulting studios. This means finding new models of contribution and helping relations, in order to increase the impact of the approach and the opportunity for the client of the Studio to find unique solutions.
Europeand Holistic Marketing Consultants Vision: to be the most advanced European  Communication Consultants, European  Marketing Consultants, European  Human Resources and Training Consultants, based on the variables of: variety, quality and originality of the self-produced holistic consulting and training models
Holistic Consultants - European Human Resources and Training Consultants Values: We believe in the social value of enhancing the life-quality of individuals, managers, organizations and firms. We work hard in order to build models based on Personal Process Consulting and Organizational Process Consulting, working towards a future where every person will be happy of his personal and corporate life, and where organizations and firms will work with a clear long-term view of their objectives, goals and related priorities.

Webmarketing and Digital Communication ResearchIndustrial ConsultingFront-Line Communication Check-upMarketing Communication ResearchExperimental ResearchAdvanced and Experimental Training

Our mission and vision is implemented with a commitment for research in the field of Communication Science. Our research enables us to transfer useful concepts, models and practices to selected organizations, applying original training techniques, coaching and research instruments in our consulting projects. Our Holistic Consulting Projects are based on both qualitative and quantitative disciplines.

We have achieved a positioning as the Italian reference point for being the most advanced research-based training and consulting firm in Italy, with a unique ability to balance grounded research efforts (published through our best selling books) and front-line activities at the Clients locations

The Studio has a wide experience in research, human resources training, coaching and consulting in leadership, sales, communication and marketing.

Dr. Daniele Trevisani has also lectured in several universities, business schools, and master courses, including:

  • University of Bologna, Dept. of Communication Science
  • University of Bologna, Dept. of Economics, Master in Information Technology and Corporate Communications (responsible for the design and development of the Training Project and Training Structure)
  • University of Bologna, Dept. of Psychology
  • University of Modena and Reggio Emilia, Dept. of Engineering
  • University of Modena and Reggio Emilia, Dept. of Economics
  • University of San Marino, Master in Communication Theory and Practices
  • University of Ferrara, Dept. of Human Sciences
  • University of Ferrara, Dept. of Economics
  • IFOA School of Management (University of Wales)
  • COOP Italia National School of Management
  • United Nations UNICRI International Master in Law

Daniele Trevisani is considered one of the top experts in Italy and Europe in strategic communication analysis and strategy, including political analysis, international analysis, corporate strategy, and strategic psychology.

Positioning in the training and consulting industry in Italy

The studio is considered as one of the best Italian consultants and - in  many fields - the best Italian training consultants group of professionals dedicated to Human Resources growth and training. In our Studio, some of the most qualified Italian trainers and coaches meet to discuss about training methodologies and techniques, analyze how to conduct effective Leadership training in Italy, how to provide management coaching, sales training, communication skills development, both for multinationals and SMEs. Top-Sales training and negotiatioin in Italy is only one of our distinctiveness. Our Marketing trainers in Italy provide Sales & Marketing training, Management training and coaching conducted according to global standards.

Management and communication consultants in Italy - such as Italian sales trainers of communication and leadership trainers - often rely on cultural sources of unknown origin. Our research efforts and published materials provides certainty about sources and solid cultural background.

Reputation and credibility as top training consultants in Italy

  • The Studio is specialized in the Management of special projects of the highest importance: the Studio is one of the highest quality training consultants group in Italy.

  • Qualified as a reliable, trustworthy and expert partner for consulting, organizational and training projects that request maximum sensibilities, privacy and professionalism,  the Studio is supplier and advisor for the Center of National Excellence for the training in communication of the Italian Army, Operational Communications and Psyops - specialized in psychology of communication, training  and intercultural negotiation techniques. The Studio manages and implements training  programs for high-level officers and experts in missions of peacekeeping, peace development, crisis management, intercultural communication, and other contexts where communication skills are crucial to reach strategic objectives.

  • The Studio is besides the Italian Partner of trust for the training and consulting projects conducted by international Consulting Firms such as Frost & Sullivan (London) and Commax Consulting (Munich, Germany).

Senior Professionals

Our group of Seniors is composed of 5 specialized trainers and consultants, that can meet the training requirements of any organization and business. Due to the originality of the approach, we do not offer services provided by Junior or Intermediate professionals. We share a research experience in communication, management consulting, training and human resources development, and provide it to our customers with a wide variety of approaches. Synthetically the group of trainers' main area of specialization are: 

  • Dr. Daniele Trevisani - specialized in communication research. Scientific coordinator of operations. Areas of intervention include psychology and management; scientific models development in Human Resource Development, marketing, sales & communication, communication research (relational and digital), holistic consulting and integration of holistic techniques into scientific programs and managerial training and consulting.
  • Dr. Lorenzo Manfredini - Psychologist and Psychotherapist - specialized in Motivation and Personality, team building, personal communication skills, stress and anxiety management, relaxation and body-techniques, Mental Training
  • Dr. Francesco Muzzarelli - specialized in professional training techniques (training methodology and psychodrama), empowerment and organizational development
  • Prof. Fabrizio Bercelli - University of Bologna, Dept. of Communication, specialized in group dynamics, interpersonal relations, identity and interpersonal communication.

Methodology and approach

We divide our interventions in several main steps: 

  1. business-analysis of training needs - corporate diagnosis
  2. holistic consulting based on organizational research, front-line training and coaching, projects definition
  3. process consulting for the implementation of growth programs

We usually conduct a preliminary analysis of training needs. This task can take from 1 to 5 days, depending on the customer main objectives and the complexity of the intervention. 

We usually meet the customer's managers in order to understand what underlying drives and sceneries create the need for training, which training approach to apply, set measurable training goals, and avoid training errors (wrong techniques, wrong contents). 

If a training needs analysis has already been conducted, the minimum of 1 day of business analysis for implementation and planning is required anyway, at a cost to be fixed per day, plus travel expenses, depending on customer location, in order to implement the analysis into a training schedule.

The costs of front-line training and coaching depend on the amount of working days and are established with a specific agreement


We can perform in front-line training, consulting and coaching in the following languages:

  • Italian
  • English
  • Spanish
  • French
  • German

Other Services

We provide services related to the development of human resources, marketing, communication and sales, including:

  • leadership training
  • analysis of training needs
  • human resources training development plans for marketing and communication areas
  • testing and assessment of managers and professionals in communication
  • process consulting in the improvement of global competitiveness through internal and external communication strategies
  • advanced marketing research using experimental methods
  • qualitative research and in-depth interviews
  • marketing plans and business plans
  • communication planning, message planning, professional support of communication campaigns
  • experimental and field-communication research
  • activation research and sales force monitoring
  • integrated services (relational and digital marketing)
  • training in negotiation (sales and purchase processes)
  • intercultural marketing, intercultural communication and sales
  • communication check-ups and communication quality assessment
  • holistic consulting for Organizational and Managerial Growth

Contact us at for:

  • Communication consultants in Latin Europe, communication consultants in Italy, finding the best Italian trainers and coaches, finding qualified trainers in Italy
  • Communication training consultants Italy, communication training in Italy
  • European  communication consultants with a Pan-European  approach and deep understanding of Latin marketing cultures
  • European  trainers in communication and management with cross-cultural qualifications and expertise
  • Human Resources Training in Italy
  • Italian coaching services for multinationals
  • Italian coaching consultants
  • Italian communication consultants
  • Italian communication trainers specialized in management psychology and management training planning
  • Italian experts in training needs analysis
  • Italian marketing consultants
  • Italian marketing firms applying consultative techniques and "person centered" approaches
  • Italian marketing trainers
  • Italian sales trainers
  • Italian sales training teams
  • Italian training specialists in business, communication and management
  • Leadership trainers in Italy
  • Leadership training programs in Italy
  • Management coaching solutions
  • Solutions for top-level management coaching in Italy
  • Effective Management training in Italy
  • Marketing consultants in Italy
  • Marketing trainers based in Italy
  • Sales & Marketing training in Italy
  • Sales training
  • Top management trainers in Italy
  • World-class Training Consultants in Italy with international and cross-cultural experience

Our special workshops and coaching on intercultural skills, intercultural negotiation, intercultural communication, cross-cultural psychology, intercultural training

  1. listening skills
  2. decoding skills
  3. emphatic skills
  4. strategic mind mapping skills
  5. archetype prototype mapping skills (cultural mitopsychology)
  6. vulnerability detection skills
  7. counterpart negotiation strategy detection and mapping skills

Other information:
[Courses in Milan Italy]
[Special Training Programs]
[Experiential Special Training]

© 1995-2003 Studio Trevisani Communication Research, Consulting and Training, All Rights Reserved

©Copyright dott. Daniele Trevisani e Medialab Research. Tutti i diritti riservati. E' vietata la copia non autorizzata o riproduzione anche parziale dei contenuti di questo sito. Per contatti e richieste di formazione aziendale, percorsi formativi personalizzati e coaching, è possibile scrivere una mail al seguente indirizzo (si prega di digitarlo manualmente, il testo è presentato solo come immagine informativa):

Dal 1994 un Team di Formazione Aziendale, Consulenti Aziendali e Coach, protagonisti di innovazione nei metodi per la formazione su misura, corsi aziendali e formazione dei manager: consulenze di organizzazione aziendale e sviluppo organizzativo, formazione formatori, corsi di marketing, corsi di leadership, corsi di negoziazione, corsi di comunicazione, progetti di team building, coaching manageriale avanzato, corsi di vendita consulenziale, leadership dei team ad alte prestazioni, Risorse Umane, Coaching e Crescita Personale, Bioenergetica, Coaching Sportivo, Coaching manageriale e business coaching.

Aree di intervento diretto o tramite consulenti e coach certificati: Emilia Romagna Bologna, Ferrara, Forlì-Cesena, Modena, Parma, Piacenza, Ravenna, Reggio nell'Emilia, Rimini, Friuli Venezia Giulia Gorizia, Pordenone, Trieste, Udine, Lazio Frosinone, Latina, Rieti, Roma, Viterbo, Liguria Genova, Imperia, La Spezia, Savona, Lombardia Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantova, Milano, Monza e della Brianza, Pavia, Sondrio, Varese, Marche Ancona, Ascoli Piceno, Fermo, Macerata, Pesaro e Urbino, Piemonte Alessandria, Asti, Biella, Cuneo, Novara, Torino, Verbano-Cusio-Ossola, Vercelli, Toscana Arezzo, Firenze, Grosseto, Livorno, Lucca, Massa-Carrara, Pisa, Pistoia, Prato, Siena, Trentino-Alto Adige Bolzano Trento, Umbria Perugia, Terni, Valle d'Aosta Veneto Belluno, Padova, Rovigo, Treviso, Venezia, Verona, Vicenza

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