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Daniele Trevisani's Books
- Writer of the best selling marketing book in Italy from 2001 to 2007:
"Psychology of Marketing and Communication".
- Author of other published management books such as "Corporate,
Personal and Organizational Competitiveness", "Consumer Behavior and
Corporate Communication", "Intercultural Negotiation", and many other
forthcoming publications.
- Among the top researcher in Europe for the Holistic-Scientific
approach to Human Potential.
- He is author of more than 100 published articles in management
literature
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"Corporate, Personal and
Organizational Competitiveness Tools for the Development and
Creation of Value". Franco Angeli Publisher, Milan, 2000. |
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"Psychology of Marketing & Communication":
Buyer's Impulses, Persuasion Tools, New Strategies for Communication and
Management". Franco Angeli Publisher, Milan, 2002. |
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Buying Behavior
& Strategic Communication: From the Analysis of Consumer Behavior to
Communication Management" Franco Angeli Publisher, Milan, 2003. |
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"Intercultural Negotiation:
Communication beyond cultural barriers. From internal relations to
international negotiations". Franco Angeli Publisher, Milan. 2005. |
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The Change Director.
Integrated approaches to human resources, personal and organizational
development, and coaching. Franco Angeli Publisher, Milan, 2007.
(240 pages.) |
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Human Potential.
Methods and techniques for human performance coaching and training.
Franco Angeli Publisher, Milan, 2009. (240 pages). |
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