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Books & Publications

Daniele Trevisani's Books

Writer of the best selling marketing book in Italy from 2001 to 2007: "Psychology of Marketing and Communication".
Author of other published management books such as "Corporate, Personal and Organizational Competitiveness", "Consumer Behavior and Corporate Communication", "Intercultural Negotiation", and many other forthcoming publications.
Among the top researcher in Europe for the Holistic-Scientific approach to Human Potential.
He is author of more than 100 published articles

	"Corporate, Personal and Organizational Competitiveness Tools for the Development and Creation of Value". Franco Angeli Publisher, Milan, 2000.		"Psychology of Marketing & Communication": Buyer's Impulses, Persuasion Tools, New Strategies for Communication and Management". Franco Angeli Publisher, Milan, 2002.
	Buying Behavior & Strategic Communication: From the Analysis of Consumer Behavior to Communication Management" Franco Angeli Publisher, Milan, 2003.		"Intercultural Negotiation: Communication beyond cultural barriers. From internal relations to international negotiations". Franco Angeli Publisher, Milan. 2005.
	The Change Director. Integrated approaches to human resources, personal and organizational development, and coaching. Franco Angeli Publisher, Milan, 2007. (240 pages.)		Human Potential. Methods and techniques for human performance coaching and training. Franco Angeli Publisher, Milan, 2009. (240 pages).

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Other Sites: www.danieletrevisani.com - www.studiotrevisani.it - www.medialab-research.com - www.comunicazioneaziendale.it
Postal Address: Via dei Morari, 31/2 - 44100 Ferrara (Italy).
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